A New OnLine Publication for Desktop Design, Typography and Graphics
FOR IMMEDIATE RELEASE
Harrisonburg, VA - November 20, 1993
Showker Graphic Arts & Design Introduces
DT&G: The Electronic Journal for Design, Typography and Graphics (TM, SM)
DT&G is unlike any other online publication, it brings real world design, typography and graphics to your desktop with compassion, wit and real value. DT&G is not just information however. Each issue contains money-making ideas for the designer/desktop publisher, as well as a trove of resources anyone can put to work right away. Future issues will feature special guest appearances by professionals from the graphics, publishing, marketing and business fields.
Unlike many other online publications, DT&G will not only pay for itself, it will make money and save money. The December, 1993 premier issue of DT&G launches full speed with the much-requested “Desktop Signmaking Resource Guide” that will pack your library with low-cost shortcuts, and money-making idea starters. This issue also contains (in the “Goodies” section) three powerful design planning tools you can get for FREE - just by picking up the phone. If that’s not enough, it also includes discount coupons for the printed edition as well as the OnDisk editions.
“I wanted to make this different from any other publication available,” comments DT&G Editor and Publisher Fred Showker. DT&G is built from actual experiences, problems and solutions from Design and Layout people all over the country. “I want the information to be fun, and I want to add real value. Readers are not only invited to send in their questions and/or tips, but they can take advantage of idea-starters that can amount to thousands of dollars worth of business.”
Drawing from twenty-two years experience in the Graphic Arts industry, nationally recognized designer/consultant/mentor Fred Showker defuses the mystique of design and graphics from the desktop providing low-tech solutions to real-world problems.
“I talk with hundreds of people in my design workshops around the country who yearn for tips and tricks of the trade that the industry holds secret... some of the things I’ll say in DT&G will even shock the ivory-tower designers!”
Even though DT&G is geared primarily for the untrained, beginning to intermediate designer and desktop publisher, DT&G provides a reservoir of information and resources for the experienced veteran as well. Showker’s writings are short, to-the-point, sometimes irreverent and always dynamic. Information in DT&G deals with concepts and thought processes and is generally non-platform/software specific.
In addition to the Desktop Signmaking Resource Guide, the 32-page premier issue of DT&G contains:
Solutions to questions from workshop attendees:
- Type Styles That Work Together
- Designing resources for Large Displays
- Legal Problems for Illustrators
The “Tips & Techniques” department:
- Macro Power for Graphic Artists & Designers
- PhotoShop Zooming and Quarking Quirks
The “Signs & Times” department features
- Sign sightings and “Signs we’d like to see”
- December/January reasons to celebrate
The December “Goodies” department includes
- A special 3D Holiday Gift Card Template
- A FREE Color Printing guide
- A FREE Color Ink/paper Spec’ing guide and others
Each month, DT&G will also give prizes for the best tip, question or suggestion, and showcase a selected graphic artist from around the country.
Upcoming DT&G issues include:
Desktop Signmaking Resource Guide Part II
The Fastest Image Processing Known To Mankind.
Trapping: Fact or Fantasy?
FONTS: The Good, The Bad, & The Ugly.
Finding Common Ground - "digital Paper" Comes of Age
Artist In Review - from The Graphix Exchange
Hi-Rez Printers: A Gun to Your Head
Working SOLO - Terri Lonier brings business success
Quick-n-Easy Disk Cataloging (Plus Template)
25 Direct Marketing Secrets
Tiling for Fun & Profit
Slice Color Printing Costs in Half
Proven Money-Makers at No Cost
One Tip That Cut $100,000 from a single printing job
Converting Cold Calls to Hot Leads
Designing for Special Markets
10 Money-Making Customer Reloads
Laser Printer WOW!
Top Ten Shareware Fonts
Best of The Networks
Fonts You Can Get For Free
Why You Need a Plotter
Working With Vinyl Lettering
Brochure Concepts That Work
The Truth About Scanning
Quick & Easy 3D Rendering (Without expensive software!)
Glitter & Gloss - Tricks with foil and varnishes
Multi Color Looks (from only two colors!)
TruMatch: Goodbye PMS
Dupont's awesome new photo process
...to name just a few!
DT&G is not another self-serving publication. It’s intended to be for the people and by the people. It’s intended to be a valuable companion and resource to anyone who reads it. Although a Macintosh computer is required to read the OnLine edition of DT&G, readers won’t need a computer of any kind to put “DT&G: The Electronic Journal for Design, Typography and Graphics” to work right away!
For additional information Contact:
Fred Showker
Showker Graphic Arts & Design, Inc.
15 SouthGate
Harrisonburg, VA 22801
TAD, Voice, FAX: (703) 433-8402
America Online: AFA Shwkr, SHOWKER
AppleLink: UGO155
CompuServe: 73527,51
GEnie: SHOWKER
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- DT&G OnLine is distributed under the “Post-card-ware” concept. Readers register (and enter the contest) by sending a postcard. No other costs are requested - it’s that simple.
To help finance the continuation of DT&G, a printed edition and an OnDisk edition will be offered.
- DT&G OnDisk will include at least one disk (sometimes more,) and will contain the OnLine edition plus clip art, templates business graphics, how-to tech sheets, forms, resource listings, and other useful documents from the DesignWorks™ DTP and graphics library.
“DT&G”, “DT&Gmac”, “DT&G: The Electronic Journal for Design, Typography and Graphics”, “DesignWorks”, and “The Publisher’s Warehouse” are all trademarks for Showker Graphic Arts & Design. “Macintosh” is registered trademark for Apple Computer. DT&G- copyright 1993 - all rights reserved - Showker Graphic Arts - READ distribution notices included with each file.
